Ethnographic observation

Ethnography is a qualitative research study looking at the social interaction of users in a given environment.
This research provides an in-depth insight into the user’s views and actions along with the sights and sounds they encounter during their day, is the systematic ordering and organic discovery of data gathered from Participant Observation.
Ethnography methods include direct observation, diary studies, video recordings, photography.
Participant Observation is a method of data collection it can seem inherently messy, scrappy, tangential, arbitrary and unpredictable.
Ethnography is used to support a designer’s deeper understanding of the design problem – including the relevant domain, audience, processes, goals and context.
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