Qualitative Research is the perfect way to gain an understanding of underlying reasons, opinions, and motivations. Now depend to uncover trends in thought and opinions, and dive deeper into the problem. Discover insights into the problem or helps to develop ideas or hypotheses for potential Qualitative research. Qualitative analysis results in rich data that gives an in-depth picture and it is particularly useful for exploring how and why things have happened. Interviews, which may be structured, semi-structured or unstructured Focus groups, which involve multiple participants discussing an issue. Postcards or small-scale written questionnaires that ask, for example, three or four focused questions of participants but allow them space to write in their own words. Secondary data, including diaries, written accounts of past events, and company reports. Observations, which may be on site, or under ‘laboratory conditions. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfill a given quota. Dubai Market Research do all types Qualitative Research ,focus groups, Mini focus groups, Online focus groups ,Dual moderator focus group, Client participant focus group, Gang group, in-depth interviews, observation.