Quantitative Research

Quantitative Research It is about estimating market share, competition, and new chances.

It is the key for our client to has an image of market which leads him to take the correct decisions when he need to develop his branding – marketing –and mind vision.

Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population.

Quantitative Research uses measurable data to formulate facts and uncover patterns in research.

Quantitative data collection methods are much more structured than Qualitative data collection methods.

Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website.

Observations, which may either involve counting the number of times that a particular phenomenon occurs, such as how often a particular word is used in interviews, or coding observational data to translate it into numbers.

The data produced are always numerical, and they are analyses using mathematical and statistical methods.

Surveys, whether conducted online, by phone or in person, These rely on the same questions being asked in the same way to a large number of people.

There are a wide range of statistical techniques available to analyses quantitative data, from simple graphs to show the data through tests of correlations between two or more items, to statistical significance.

Other techniques include cluster analysis, useful for identifying relationships between groups of subjects where there is no obvious hypothesis, and hypothesis testing.

Dubai Market Research do all types Quantitative Research, Face-to-face Interviews, CATI, CAPI, Web based surveys, Consumer Panels, Diaries, Central Location Testing (C. L. T ).
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